OWNERSHIP WORKSHOP: SPRUCE UP YOUR VIRTUAL BRAND

Standing out from the pack is tough. Going virtual has made the challenge even greater.

Gain a concrete plan and a confidence boost for branding yourself in today’s remote workplace from a marketing executive at the March 31 DLE Ownership Workshop: How to Brand Yourself in a Virtual World, starting at 5:15 pm ET.

Guest Speaker Cindy Marshall, CEO and Founder of SHINE Strategy—a leading retail consulting company and the creative force behind National Geographic, Orvis, Talbots and many more distinctive brands—will coach participants to create a simple plan to discover and develop your own personal brand story that is authentic and true to yourself.

Attend and acquire:

• Key elements to build your personal brand and shine in the new virtual connected world
• Techniques for balancing self-promotion with working a full-time job and avoiding burnout
• Live answers to your questions about building your own brand in a virtual world.

Far from a stuffy webinar, the one-hour Ownership Workshop offers interactive learning and lively engagement in professional development priorities. Click here for a preview.

Tickets are priced at $5 for DLE community members and $10 for non-members. Advance registration is required.

Register here.

About Cindy Marshall

An expert in direct marketing, Cindy has spent over 25 years helping retail brands maximize direct-to-consumer sales by achieving best practices in ecommerce, digital marketing, retail store marketing and customer data platforms.

As a transformational, visionary and innovative leader with deep functional expertise in ecommerce, catalog and retail store marketing, Cindy has held senior level positions at Merkle, Performance Bicycle, Exclusively Weddings, The Vermont Country Store, Ross-Simons, L.L. Bean, Appleseeds, J.Jill, and Inc. Magazine. She currently runs SHINE Strategy, a retail-consulting firm with an impressive client list, including National Geographic, Vera Bradley, Boden USA, Annie Selke Company, Orvis, Brooks Brothers, The Boston Globe, PacSun, Hanes Brands, Talbots, Berkshire Hathaway, The Strand Bookstore and Extended Stay America.

Cindy is active in the industry as a speaker and advisor. She currently serves on the advisory board of Women in Retail Leadership Circle, a members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect and grow. She is an advisor to several private companies focused on branding and driving digital growth.

Cindy is involved in her community and serves as a board member for Southern Vermont Art Center. She also served on The National Etailing and Mailing Organization of America board for 12 years and was president in 2012-14. Cindy led the Retail Labs at Content Marketing World in 2015-16 and was named one of Total Retail’s Top Women in Cross-Channel Retail in 2011.