OWNERSHIP WORKSHOP DELIVERS SIX STEPS FOR BUILDING YOUR PERSONAL BRAND

Do you know the unique promise of value that you bring to your current or future employer? Do you know how to express it in a captivating way?

If your personal brand could use polishing, then reserve your virtual seat now for the March 31 DLE Ownership Workshop, How to Brand Yourself in a Virtual World, starting at 5:15 pm ET.

Guest Speaker Cindy Marshall, CEO and Founder of SHINE Strategy—a leading retail consulting company and the creative force behind National Geographic, Orvis, Talbots and other distinctive brands—will cover six ways to be clear about who you are, what separates you from your peers and what your brand’s message is.

Cindy’s lively conversational style ensures that this will be no stuffy webinar. Attend and gain actionable practices to:

• Cultivate your brand community
• Enhance your LinkedIn profile
• Use social media to your advantage
• Measure the impact of your actions

Click here for a preview.

Tickets are priced at $5 for DLE community members and $10 for non-members. Advance registration is required. Register here.

About Cindy Marshall:

An expert in direct marketing, Cindy Marshall has spent over 25 years helping retail brands maximize direct-to-consumer sales by achieving best practices in ecommerce, digital marketing, retail store marketing and customer data platforms.

As a transformational, visionary and innovative leader with deep functional expertise in ecommerce, catalog and retail store marketing, Cindy has held senior level positions at Merkle, Performance Bicycle, Exclusively Weddings, The Vermont Country Store, Ross-Simons, L.L. Bean, Appleseeds, J.Jill and Inc. Magazine. She currently runs SHINE Strategy, a retail-consulting firm with an impressive client list, including National Geographic, Vera Bradley, Boden USA, Annie Selke Company, Orvis, Brooks Brothers, The Boston Globe, PacSun, Hanes Brands, Talbots, Berkshire Hathaway, The Strand Bookstore and Extended Stay America.

Cindy is active in the industry as a speaker and advisor. She currently serves on the advisory board of Women in Retail Leadership Circle, a members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect and grow. She is an advisor to several private companies focused on branding and driving digital growth.

Cindy is involved in her community and serves as a board member for Southern Vermont Art Center. She also served on The National Etailing and Mailing Organization of America board for 12 years and was president in 2012-14. Cindy led the Retail Labs at Content Marketing World in 2015-16 and was named one of Total Retail’s Top Women in Cross-Channel Retail in 2011.